What is Digital Marketing?
The marketing of products or services using digital channels to reach consumers. The key objective is to promote brands through various forms of digital media. Digital marketing extends beyond internet marketing to include channels that do not require the use of the internet.
Digital marketing methods such as search engine optimization (SEO), search engine marketing (SEM), Content Marketing, Pay Per Click Advertising, Social Media Marketing, Email Marketing , Mobile Marketing, display advertising.
Search engine optimization It is the process of increasing the quantity and quality of traffic to your website through “organic,” “editorial” search results on search engines.And more frequently a website appears in the search results list
The more visitors it will receive from the search engine's users; these visitors can then be converted into customers.
Content Marketing is the process of the creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, or customers.
It is often used by businesses in order to:
Content marketing means attracting and transforming prospects into customers by creating and sharing valuable free content. The purpose of content marketing is to help companies create sustainable brand loyalty and provide valuable information to consumers, as well as create a willingness to purchase products from the company in the future. This relatively new form of marketing does not involve direct sales. Instead, it builds trust and rapport with the audience.
A method of driving traffic to your website by paying a publisher every time your ad is clicked. One of the most common types of PPC is Google AdWordsBenefits Of Pay Per Click Advertising
Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people towards the business’ website.